Ideas accumulate faster than evidence.
WhittleA daily decision engine for builders
Whittle
Separate signal from noise. Decide what to build today.
Turn scattered ideas into one clear priority. Paste a rough thought, let the AI interview sharpen it, then choose what deserves today.
The real bottleneck
Too much signal becomes noise when nothing forces a choice.
Signals arrive from customers, competitors, friends, and your own hunches.
Every project looks urgent when it sits alone in a notes app or backlog.
The expensive mistake is not missing an idea. It is building the wrong one.
How Whittle works
An AI interview that turns a vague idea into a decision.
1
Drop in the rough idea
Paste the messy thought, customer pain, market signal, or product hunch before it becomes another forgotten note.
2
Let the AI interview you
Whittle asks sharp follow-ups about the specific user, painful before-state, why now, and the riskiest assumption.
3
Choose today’s priority
Review the drafted AIMH card, scores, transcript, and next test. Revise by instruction, then decide what deserves today.
Product preview
The real workflow: interview, draft, revise, decide.
Whittle is not just a scoring table. The AI coach pulls specificity out of a rough thought, drafts the AIMH decision card, saves the transcript, and gives you a board where one priority can win.
Dashboard overview
See all your ideas without letting all of them steer the day.
Whittle keeps the full board visible: captured ideas, shortlisted bets, active work, scores, tags, and today’s focus. You can scan the whole system, then return to one decision.
Dashboard
Overview of every idea in motion
Search ideas, tags, signals...
Today’s focus
Neighbor Plate
8/10 · Strong signalNext: test whether 10 neighbors will join a tiny meal-sharing pilot before any marketplace build.
Inbox
4Neighbor Plate
8Help neighbors share extra homemade meals with verified nearby households.
Newsletter scout
6Turn recurring newsletter pain signals into ranked product candidates.
Shortlist
3AI interview capture
9Sharpen rough ideas into AIMH cards without starting from a blank form.
Demand miner
7Find repeated complaints before building another feature in isolation.
Building
1Today’s decision brief
9Start the day with one priority, next actions, and what to ignore.
Positioning
Whittle is the decision layer between raw ideas and real work.
Not a notes app
Storage is easy. Choosing is the hard part.
Not a task manager
Tasks tell you what exists. Whittle tells you what deserves today.
Not an idea tracker
The default is not to collect. The default is to decide.
WhittleJoin the waitlist
Stop collecting ideas. Start choosing what matters.
Tell me who you are and why Whittle is useful to you. I will use the waitlist to prioritize early access and follow up directly.
Open Whittle